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West End Mid-Rise Project Still In The Works

Photo Credit: Apartments.com

LONG BRANCH: A developer looking to build a luxury mid-rise in the West End section of the city still has plans to move forward with the project.

The developer, Brott Realty, LLC, was given a 1-year extension of their site plan approval for the project by Long Branch Planning Board on Aug. 15.

Their plan is to demolish the existing 40-unit Beachside Manor apartment complex and replace it with 58 residential units, as well as a day spa, retail space and parking. The property is located at 590 Ocean Blvd., just south of The Renaissance condominium development.

The development's spa, gym and patio area would be open to members of the public on a membership-basis, according to Long Branch Assistant Director of Planning Carl Turner. This classifies it as a waterfront mixed residential project, which is allowed in the city's C-4 zone.

The project was originally approved by the planning board in 2009 after it was scaled down from an 8-story building, which would have classified it as a high-rise and would have required a height variance, to a five-story mid-rise development.

Turner explained that once Gov. Christie was elected nearly 8 years ago, he enacted the Permit Extension Act. The purpose was to revive and extend State, county, and local government approvals in an effort to provide the regulated community, developers, property owners, and the real estate sector with relief in recognition of the ongoing economic downturn.

"The developer is just being proactive in this case," Turner said.

He said there is a chance that the Permit Extension Act could not brought back under the next governor, so the developer wanted to make sure their project was given an extension once more.


Read more from: Long Branch
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