OCEAN TOWNSHIP: With the renovations complete and films now showing, Cine Grand Middlebrook has been able to show off its new look to moviegoers.
Chief Operating Officer Mike Spaeth said the redesigned theater has been given a successful facelift.
"We didn't change anything structurally with the new building, we basically took it down to the studs and redid all the finishings," Spaeth said. "We replaced all the seats in the auditoriums, put in carpets in the auditoriums. The only thing we did structurally was that we took out the offices that were across the front of the building to open up the lobby and give it a more open feel."
The theater, located at 1502 Route 35 in Ocean Township, has ten auditoriums with leather, reclining seats and new screens and surround sound systems. The auditoriums range from 26 to 50 seats.
Cine Grand reopened its doors on Jan. 20 after being closed in early 2016 so the renovations could take place undisturbed. Spaeth said since that time everything has been going well and that things are "trending in the right direction."
Spaeth said the theater will show the biggest new movies as well as smaller films.
"We're definitely going to target some of the more limited release films, just because it's right for the demographic for this area," Spaeth said.
He said he thinks Cine Grand will differentiate itself from the Loews Theater in Eatontown because his cinema will attract an older audience while Loews attracts more teenagers and young adults.
"We draw more older and family crowds," Spaeth said. "We know our niche and we're not going to try to be all things for all people."