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North Long Branch Shopping Center Will Be Demolished For New Housing

LONG BRANCH: A shopping center in the north end of the city will be demolished to make way for condominiums after the project received approval from the planning board on Nov. 21.

Plans were presented by the owner of property located at 200 Ocean Avenue which called for the demolition of the building, which houses a Windmill Restaurant, a Krauszer's food store and several vacant spaces on the first and second floor. Another business, Fuze Eatery, an empanada and smoothie bar, was also not a part of the plans.

The new development will be called The Reef and will house 26 4-bedroom condos, a pool, a sports club that could be open to the public and a walking path around the perimeter of the property. They would also be adding 40 angled parking spaces on the Ocean Avenue side of the property. Each unit will have two parking spaces underneath it, so the angled parking spaces will be able to be used by the public.

The developers said they tried to acquire the vacant lot to the north of their property but were not able to reach a deal with the owners. That lot is slated for a different development, but no formal plans have been submitted to the planning board at this time.

There is no word yet as to where and if the Windmill, Krauzer's and Fuze will relocate.

The owners of The Reef still need CAFRA approval from the New Jersey Department of Environmental Protection as they would be building within 500 feet of the beach berm at Seven Presidents Park. Their stormwater management plan will also need to be approved by the county due to the property's frontage on Ocean Boulevard.


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