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Long Branch Developer Shows Off Plans For New Residential Project

LONG BRANCH: A developer has plans to improve a 11.6-acre property on the west side of Ocean Boulevard by building a new residential development.

SAMTD Acquisitions Cooper Avenue, LLC have been conditionally-designated as a redeveloper for the project that would bring 169 apartment units to the property located corner of Cooper Place and Ocean Boulevard. Cooper Avenue will be extended to become the main entrance to the site, which is bordered by Whitmer Avenue to the west and Seaview Avenue to the north.

The site will have three main buildings with two housing the apartments and third containing a clubhouse with indoor and outdoor amenities. The two residential buildings will be built over parking areas that will not be visible to the public due to landscaping.

Project Architect James Monteforte said the buildings will have a "contemporary seashore-style architecture" and that the property will have a pool, grills, a dog park and amphitheater.

Landscape Architect Tom Bauer there will be a quarter-acre park near the main entrance that will be open to the public. A new sidewalk will be built from the CVS on Broadway to the northernmost border of the property along Ocean Boulevard along with improved streetscaping.

Project Engineer Jason Ficther said the developers are working with city's engineering firm, Maser, to fix drainage and flooding issues on Long Branch Avenue. Whitmer Avenue will also be repaved and parking spaces will be added to both of the sides of the street along with some drainage improvements.

Charles Avery, one of the project's main principals, said the units will be about $1,900 for a 1-bedroom and $2,400 to rent a 2-bedroom unit.

The project is located in one of the city's redevelopment zones, Broadway Gateway, so a redevelopment agreement needs to be reached before the SAMTD can go before the Long Branch Planning Board.

The conditional approval given by Long Branch Council just over a year ago allowed the project to be "further refined" and during that time, the plans were tweaked by the developer. If the board approves the project, Avery said it would take about two years for a "complete build-out" of the site.

SAMTD is an offshoot of REDEV Group, LLC, which has developed over 2,000 homes in over 30 plus years. They include communities in Weehawken, Secaucus, Edison, Old Bridge, Millstone, Manalapan, Brick, and many towns within and outside of New Jersey.


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