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Harley Davidson Dealership Looks To Make Move to WLB

WEST LONG BRANCH: The Shoreline Harley Davidson dealership on Broadway in Long Branch could be making a short move west.

On Thursday, November 16 at 7:30 p.m., the West Long Branch Planning Board will be hearing an application from 136 Monmouth Road Holding, LLC and The Boulevard Corporation to relocate the motorcycle dealership to to the K-Mart shopping plaza. The dealership would be located in the eastern, unoccupied portion of the building which totals nearly 26,000 square feet.

According to a public notice, minor site modifications are also proposed including the addition of ADA accessible parking, a new trash enclosure and striping.

The property is located in the borough's HC (Highway Commercial) Zone, where motorcycle sales and repair shops are not a permitted use, so the applicant will need a use variance from the the board as well.

Many have questioned what would become of the motorcycle dealership after a plan presented to the Long Branch Planning Board in July called for it to be replaced by a 7-11 convenience store.

The plan was presented during an informal hearing of the board and some renderings were shown, according to board member Kate Billings. Billings said the design was different than other 7-11 stores she has seen and was more elaborate.

She said the board had some concerns about the project including the fact that is so close to a residential area and that getting in and out of the store's parking lot by making left turns would be difficult on the busy stretch of Broadway where it is proposed.

Billings said the proposed 7-11 would not replace the one that is located a few miles away on Joline Avenue.

The purpose of informal hearings is to give developers and/or owners a chance to present their plans and get the board's feedback before either keeping the plan as is or making some changes based on questions raised by the members. Either way, the plan will likely be presented at a future planning board meeting.


Read more from: West Long Branch
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