HOWELL: Finding locally-grown flowers and vegetables will now be even easier.
Monmouth County introduced the "Grown In Monmouth" initiative at the Saker ShopRite on Route 9 in Howell on Thursday, May 4. Louis Davino Greenhouses in Millstone Township unveiled a new line of branded seasonal and specialty flowers and vegetable plants that will be supplied to all Saker ShopRites including the one on the corner of Route 36 and Monmouth Road in West Long Branch.
All the plants are in containers labeled with "Grow In Monmouth" and can be seen outside the stores as customers first enter.
Grown In Monmouth is a program of the Monmouth County Board of Chosen Freeholders that is designed to help retain and grow the county's agricultural industry.
"It's another signature event for Monmouth County and it's a perfect example of a true partnership," Freeholder Thomas Arnone said.
Davino Greenhouses and ShopRite is the first combo to take advantage of the program and the county is encouraging others to take advantage of it.
Saker ShopRites just celebrated its 100 year anniversary and CEO Richard Saker said he has worked with Davino farms for over 40 years.
"Saker ShopRites and the Saker family are proud to work with local farmers and Grown in Monmouth to stock even more locally-grown produce in our stores," Saker said.
As part of the Grown In Monmouth initiative, the county is providing an interactive web-based portal for growers and consumers at www.GrownInMonmouth.com where people can search the Grown in Monmouth brand by product, activity or categories such as farmers markets, farm stands, garden centers and pick your own.