A business owner in Long Branch's West End is putting a new spin on ice cream; or to be more precise, a new fold.
0° Ice Cream has opened at 638 Ocean Ave. in the space once occupied by Dunkin Donuts and features folded ice cream.
The ingredients are poured onto the cold plate and smashed until they start to freeze. Once the ice cream firms up, it's spread thinly like a crêpe. The staff uses metal paddles to scrape the ice cream into chubby rolls. Then traditional fruit and other confectionery items area added and served in a cup.